Our corporate folder sets the tone for our communications. The folders are produced in an array of colors so you can select one that best portrays your business.
Folder Front
Logo with Tagline
Logo with tagline is placed in the upper left-hand corner on template grid, reversed out of a field of color in white.
Imagery
The corporate folder shows our employees and customers working together along with an abstract surface image from our packaging, industrial, automotive, wood, and consumer product lines.
Color Field
Brochure covers use a large solid color field. Choose a color from the color palette that complements the imagery.
Pattern
A pattern is placed mainly on the front cover in the field of color and in the white space below. It should bleed off a page to create movement. Opacity of pattern is 35 percent with a multiply effect in Adobe InDesign.
Black Bar
A 0.375 in.-thick black bar divides the color field from the white field.
White Field
Field of white below black bar covers approximately one-third of the surface.
Folder Back
Continue Design to Back Cover
The design from the front cover continues onto the back cover. Imagery and pattern flow over onto the back.
Corporate Sign-off
Country title in Frutiger 65 Bold 7/9 pt. Address Copy Frutiger 45 Light 7/9 pt. Valspar logo is PMS 5405 blue.
Folder Inside
"if it matters, we're on it." Graphic
The Valspar theme "if it matters, we're on it.®" is used as a large graphic on the left inside pocket.
Business Card
Slots have been cut into the folder to hold a business card.
Folder Color Options
The Valspar folder design is
available in five colors. A design template for the folder is available in the Templates section.
Paper Specifications
The paper our message is printed on is as important as the message itself. It helps to communicate the level of quality Valspar delivers.
Use the McCoy Silk line from Sappi papers or another comparable paper stock. McCoy Silk papers contain 10 percent post consumer waste.
Corporate Folder Paper Stock
McCoy Silk 130 lb. Cover