A good presentation helps to make a sale. Part of that interaction is having a well-organized sell sheet to help customers learn more about Valspar products. By using a common template, we can ensure our customers instantly recognize the Valspar brand and easily find the information they need.
Sell Sheet Front
Logo with Tagline
Logo with tagline is placed on template grid, reversed out of a field of color in white.
Headline
Frutiger 45 Light 35/35 pt.
Pull Quote
Frutiger 45 Light 22/24 pt. in a complementary color selected from our color palette. Used for information that needs to stand out on a page.
Color Field and Pattern
Use a color and pattern that elevate the message. The packaging pattern is used in this example.
Black Bar and Title
A 0.375 in.-thick black bar is always placed 1.75 in. down from the top and contains the title of the sell sheet set in Frutiger 55 Roman 17 pt.
Imagery
Use images that are relevant to the sell sheet content. Place within design grid as seen here and in the Templates.
Bullets
Frutiger 57 Condensed 11/13 pt.
Sell Sheet Back
Product Name Repeated
Frutiger 45 Light 13 pt.
Imagery
Use images that are relevant to the sell sheet content. Place within design grid as seen here and in the Templates.
Caption
Frutiger 57 Condensed 8.5/11 pt. Placed on, above or below images in black or reversed out in white.
Corporate Sign-off
Business unit in Frutiger 65 Bold 7/9 pt. Address Copy Frutiger 45 Light 7/9 pt. Valspar logo is PMS 5405 blue.
Body Subhead
Frutiger 55 Roman 15/16 pt. Can be used in black or color to complement the layout.
Body Copy
Frutiger 45 Light 9/16 pt.
Chart Copy
Frutiger 65 Bold, 55 Roman and 45 Light 7.5/9 pt. Chart colors can coordinate with color scheme of layout.
Required Legal Copy
Frutiger 57 Condensed 6.5/7 pt.
Design Grid
Design sell sheet compositions
using the five-column design grid in the templates.
Paper Specifications
The paper our message is printed on is as important as the message itself. It helps to communicate the level of quality Valspar delivers.
Use the McCoy Silk line from Sappi papers or another comparable paper stock. McCoy Silk papers contain 10 percent post consumer waste.
Sell Sheets Paper Stock
McCoy Silk 80 lb. Cover