First impressions matter. So do lasting ones. Together, the right logo treatment, tagline, color palette, typography, imagery and pattern work synergistically to form a visual identity that is uniquely Valspar. Creating powerful, memorable impressions that make the Valspar brand stand apart, consistently.
Identity Elements Overview
See how all the elements of the Valspar
identity work together.
Valspar Logo
Understand the logo size, file type and
clear space.
Patterns
For Consumer, Automotive, Corporate,
Industrial, Packaging and Wood.
Color Palette
How we show the vibrance of Valspar.
Typography
Our signature fonts.
Imagery
Bring the Valspar brand to life through
dynamic, active imagery.