Many individual elements work together to comprise the Valspar visual identity system. It's a combination of the right logo treatment, tagline, color palette, typography, imagery and pattern that make the Valspar brand stand out consistently and build our brand equity, making our look unmistakably Valspar.
Download our Brand Training Tutorial for more information about the Valspar Identity Guidelines.
Valspar Logo with Tagline
The Valspar logo with
tagline should be placed in the top left corner and reversed out of a field of color.
Patterns
A pattern of abstract shapes representing
surfaces our products coat adds dimension and a "blueprint" element to
the identity system. There are six patterns to choose from.
Black Bar
A black bar anchors photos and holds a headline.
Typography
The Valspar identity system uses the
Frutiger famly of fonts for all printed materials.
Color Fields
A large field of color selected from
our color palette adds vibrance.
Imagery
Three images work together to showcase
our people in collaboration, the surfaces our products coat, and abstract
close-ups of our products or the items our products coat.
White Field
A field of white below the black bar
covers approximately one-third of the surface.