Valspar products coat a wide variety of structures. To visually express this, we've created six patterns, each with a different focus. Made up of abstract, overlapping shapes pulled from our core businesses, these patterns add dimension and a "blueprint" element to our visual identity system.

NOTE: PATTERNS SHOULD NOT BE MODIFIED OR BROKEN APART INTO SEPARATE ELEMENTS. Patterns can be increased or decreased in size, as long as the line thickness remains 0.5pt, but they should not be modified, separated into individual elements or rotated.

Corporate Pattern

Sweeping curves and angles represent characteristics of The Valspar Corporation — global, flexible, streamlined, structured and evolving.

Consumer Pattern

From residential to commercial this pattern reflects the interior and exterior profiles of buildings and houses.

Automotive Refinish Pattern

Curvilinear and sleek, this pattern reflects the lines of the modern auto.

Industrial Pattern

Hints at the array of surfaces Valspar products coat, from appliances and equipment to buildings.

Packaging Pattern

Free-flowing shapes reminiscent of cylindrical and other packaging structures.

Wood Pattern

Captures the angles and curves of wood surfaces, from kitchen cabinets to furniture.

Pattern Usage

Patterns are made up of 0.5 pt. black lines. They are placed on top of fields of color and white. Scale the patterns so that they maintain the integrity of a thin line.

Opacity Effect
Pattern is placed over color field with a Multiply Effect of 40 percent opacity in Adobe InDesign. The multiply effect allows the pattern lines to visually recede into the background.