Typography plays an important part in unifying our visual identity. By using our signature font families to deliver our messages and express our personality, the Valspar brand is instantly recognizable.
Frutiger
Our primary font family is Frutiger and should be used for all headlines, subheads and charts for print materials. Frutiger light is the primary body copy font.
Internal and Web Applications
For internally-generated electronic communications, use Arial. Arial is widely available on the Microsoft Windows operating platform.
