The Valspar logo is a visual cue to our customers that Valspar high quality and performance are at work — whether it's in a can of paint, on a technical data sheet or at an industry tradeshow.
Logo
Our logo is created as a single piece of art. It is important to use the Valspar logo correctly and consistently.
Logo with Tagline
This version of our logo combines the Valspar logo with our tagline, "if it matters, we're on it.®"
This treatment is one piece of artwork and should be scaled up or down as a unit, not as individual elements of logo and tagline.
Logo with Registered Mark
Valspar logo with registered mark is only used for labels and packaging for Valspar-branded products.
Logo Colors
Using the right logo color is important. The Valspar logo, whenever possible, should appear in Pantone 5405. Other approved options are in black and reversed out of a field of color in white.
Logo Clear Space
Retaining a minimum amount of clear space around the logo is critical to ensure maximum visibility and impact on communications. Specific guidance for various types of communications is provided in the Applications section of these guidelines.
Minimum Size
Using the Valspar logo and Valspar logo with tagline no smaller than the minimum size ensures readability.
Incorrect Logo Usage
Use only the electronic files provided in the Templates and Logo Downloads sections of these guidelines. The Valspar logo should never be altered in any way, including the following:
Alternate colors
Enclosed in a shape
Distorted
Recreated
As pattern
Drop shadow
Read-through
Dimensional
Gradient
