To ensure accuracy in how our corporate and strategic brand
logos are used, we are providing them here. Please review each brand's respective identity guidelines for direction on correct use.
Valspar Logo
Valspar 5405 (EPS, 351 KB)
Valspar Black (EPS, 349 KB)
Valspar White (EPS, 342 KB)
Valspar 5405 (JPG, 132 KB)
Valspar Black (JPG, 96 KB)
Valspar 5405 (PNG, 14 KB)
Valspar Black (PNG, 12 KB)
Valspar White (PNG, 14 KB)
Valspar Logo with Tagline
Valspar Tag 5405 (EPS, 358 KB)
Valspar Tag Black (EPS, 356 KB)
Valspar Tag White (EPS, 350 KB)
Valspar Tag 5405 (JPG, 199 KB)
Valspar Tag Black (JPG, 140 KB)
Valspar Tag 5405 (PNG, 20 KB)
Valspar Tag Black (PNG, 18 KB)
Valspar Tag White (PNG, 14 KB)
Valspar Logo
with Registered Mark
Valspar 5405 (EPS, 416 KB)
Valspar Black (EPS, 414 KB)
Valspar White (EPS, 407 KB)
Valspar 5405 (JPG, 71 KB)
Valspar Black (JPG, 58 KB)
Valspar 5405 (PNG, 7 KB)
Valspar Black (PNG, 7 KB)
Valspar White (PNG, 7 KB)
earthSense Logo
Valspar earthSense (EPS, 380 KB)
Valspar earthSense (JPG, 12 KB)
Valspar earthSense (PNG, 34 KB)
Habitat for Humanity/Valspar Logo
Habitat Valspar Logo
(EPS, 457 KB)
Habitat Valspar Logo
(JPG, 11 KB)
Habitat Valspar Logo
(PNG, 8 KB)
Habitat for Humanity/Valspar
Identity Standards
Habitat Valspar Identity Standards
(PDF, 265 KB)
Habitat for Humanity/Valspar Logo with Affordable Housing tagline
Habitat Valspar Affordable Housing
(EPS, 569 KB)
Habitat Valspar Affordable Housing
(JPG, 20 KB)
Habitat Valspar Affordable Housing
(PNG, 12 KB)
Habitat for Humanity/Valspar Logo with Neighborhoods Matter tagline
Habitat Valspar Neighborhood
(EPS, 568 KB)
Habitat Valspar Neighborhood
(JPG, 20 KB)
Habitat Valspar Neighborhood
(PNG, 12 KB)
Strategic Brand Logos
Building our brands requires long-term planning and ongoing investment. Strategic brands are brands that Valspar invests in based on the following criteria.
A strategic brand:
- forms a unique relationship with customers in its respective market.
- has a unique brand promise.
- has acquired equity.
- needs a unique logo to differentiate itself in the market.
- is backed by research proving the brand's value.
- requires management and long-term investment to grow share and equity.
Below are the logo files for Valspar's strategic brands.
Cabot Logo
Cabot Color (PSD, 8.85 MB)
Cabot Color (JPG, 1.39 MB)
Cabot Grayscale (PSD, 3.23 MB)
Cabot Grayscale (JPG, 1.06 MB)
Cabot Identity Standards
Cabot Identity Standards
(PDF, 3.6 MB)
Guardsman Logo
Guardsman Color (EPS, 307 KB)
Guardsman Color (JPG, 308 KB)
Guardsman Color (PNG, 165 KB)
Guardsman Black (EPS, 283 KB)
Guardsman Black (JPG, 218 KB)
Guardsman Black (PNG, 56 KB)
House of Kolor Logo
HOK Circular (PSD, 10.42 MB)
HOK Circular (JPG, 68 KB)
HOK Circular (PNG, 314 KB)
HOK Horizontal (PSD, 3.62 MB)
HOK Horizontal (JPG, 34 KB)
HOK Horizontal (PNG, 129 KB)
HOK Type Only (PSD, 2.0 MB)
HOK Type Only (JPG, 19 KB)
HOK Type Only (PNG, 62 KB)
Huarun Logo
Huarun Color (EPS, 431 KB)
Huarun Color (JPG, 43 KB)
Huarun Color (PNG, 17 KB)
Huarun Black (EPS, 425 KB)
Huarun Black (JPG, 31 KB)
Huarun Black (PNG, 17 KB)
