Professional, yet approachable. Spoken from the heart,
every communication from Valspar is based on the honest
commitment to doing the right thing for customers, investors
and the community at large. It's about rolling up our sleeves
and solving problems.
Our communications should be
written in the same tone of voice so they sound like they're coming from a singular source. Use these descriptors to help guide you when writing Valspar copy.
The Valspar voice is...
Active and solution-oriented; giving examples of
success, not just talking about it
Correct: From Coca-Cola® to John Deere®, we coat some of the world's most recognized brands.
Incorrect: We are a leading coatings manufacturer.
Approachable and inclusive, not formal or self-serving
Correct: By working proactively together with our customers, like Crown Holdings, Inc., we've helped make improvements to their can sprays that help beverages stay fresh longer.
Incorrect: Valspar developed multiple interior can spray solutions for Crown, boosting Valspar's ability to serve various market needs.
Informative and direct, but never dry or boring
Correct: Through our commitment to Habitat for Humanity International,
by 2012 Valspar will have donated nearly $40 million in cash and in-kind
donations, helping thousands of families in need of simple, decent, affordable housing.
Incorrect: Valspar will donate nearly $40 million in cash and in-kind donations to Habitat for Humanity International by 2012.